Monday, 13 September 2010

Blogger Buzz: Improvements to Realtime Search

Blogger Buzz: Improvements to Realtime Search

Turning Web Traffic Into Customers

Making money online can be relatively difficult if you don't know what you are doing. Certainly the hardest part is getting started, and once you are up and running and know the ropes then the entire process is going to get a lot easier. When it comes down to one of the most difficult parts of actually making money on the Internet is in generating traffic towards your website or blog. Without traffic you are never going to be able to get anywhere and will never make a success of yourself. There are certainly many different things that you can do in order to generate traffic towards your website, one of which is the press release. And in any case, using a press release for easy web traffic isn't actually that difficult if you know what you are doing.

So what exactly are the main benefits of writing and submitting press releases?

Well, one of the main benefits that you will see through press releases is simply the fact that they will get a lot of traffic in the short term. Many people will easily see 200 views per press release and they will usually rank very well on search engines.

They can also be used very well in conjunction with article marketing. If you are or involved with writing articles on a regular basis and submitting these to article directories then you shouldn't have too much trouble writing and submitting press releases as well. Simply start writing press releases in order to drive traffic to your articles, and then straight onto your website.

Another benefit is simply the fact that submitting press releases is completely free. Much like the way you can submit articles to directories, there are plenty of free websites will you can submit these press releases as well. Simply do a quick search online and you should find some appropriate options.

A further benefit is the fact that press releases can actually build traffic in the long term as well as the short term. In general they will build up very good back links and these will help your site to get recognised by the search engines. If you are continually putting fresh content on your website and writing press releases for this then you are certainly going to be able to develop lots of back links.

As an example of this, if you have a blog and you are submitting a new post about once a week, you could immediately write up a press release about the post each and every time you write one.

This press release will then send traffic straight to the post and will also give it a back link. This, in turn, will help the post to rank well on the search engines for the specific keyword related to it.

If you are a blogger and you are looking to get an edge over your competition then this particular strategy can be very useful. And if you don't have a blog, you should certainly think about setting one up in order to drive targeted traffic straight to your website.

The author of this article is the owner of Easy Web Traffic http://www.easy-webtraffic.com. Here you'll certainly learn how to generate FREE targeted traffic to your site when you join our FREE membership site

Wednesday, 8 September 2010

Facebook - A New Marketing Avenue

Facebook and Social Media - The Next Marketing Opportunity  Marketing as an activity is all about reaching the right customers with the right products, and the result sought is delighted customers who are more than willing to open their purses wide enough to boost your revenues. For many years, marketers stalked their target customers through various means and by trying to get their message across to spread awareness about their wares.    Traditional Means of Communication  Traditionally, marketing communications were conducted via print, broadcast and such traditional media through disruptive advertising, where advertisements appear in between the content of interest for the customer.   Traditional media does give a large reach to a marketer with its programming of mass appeal. However, the wastage is equally high, since a large portion of the audience would belong to a different segment than the one that is to be targeted by the marketer.  Enter Social Media and the Internet  The revolution stirred by the internet as a medium took place because of the fact that it is highly personalized and provides more content on-demand than any other available medium. Social sites proliferated far and wide in their usage for a few simple reasons:  The power to create and distribute content is equally available to every user, irrespective of him/her being a customer or a marketer. In the earlier forms of media, that power rested with the editorial staff of the channel or the advertiser, but hardly ever with the user. The medium is completely personalized, and a user can create or join groups and further create content based on what he/she likes. Opinions are free and fair. This is one reason why social media is of utmost concern to marketers, since buying decisions are no more influenced as much by advertisements. The traditional word-of-mouth marketing approach has grown leaps and bounds on social networks.   Facebook – At the Center of Social Media  With 500 million (and growing) unique users worldwide, Facebook is the number one social networking site in terms of activity and subscriptions. What started as a garage initiative by Mark Zuckerberg has now become the biggest phenomenon on the internet.  A user interface that allows for quick communication and the ability to create fan pages and groups at the click of a mouse button are what make Facebook extremely popular. Another important reason for its immense popularity is the wide variety of social applications that have been developed and made available within the Facebook environment.  These applications can allow users and friends to do joint activities like playing games that run endlessly, sharing photos, videos, and web links, and many more.   How does this help a marketer?  Traditionally, media plans were drawn to include television channels, publications, or any other media that can grab maximum eyeballs and effectively reach a selected target audience. The science of segmentation and targeting has become only more accurate in the case of social media.   Facebook provides a wide variety of avenues to communicate with the audience, which opens up an entirely different world of possibilities to have a fruitful dialogue with customers. Some of these methods used popularly by marketers are:  Advertising: The first opportunity, which is the most obvious one, is advertising on Facebook. The difference, however, is the fact that you can create your own advertisement in a matter of minutes and also specify the details of your target group in terms of demographics and types of discussions where you want your advertisement to appear.  Fan Pages: Facebook allows every brand, as well as individual users, to create fan pages for their favorite celebrities and their own homegrown businesses. Large brands have also created their official pages on Facebook that have a huge, immediate fan following around the world. The fan page has immense utility to convey first hand information about the brand and also to collect immediate and frank feedback from your customers. Branded applications: One of the most effective ways to engage a user toward your brand is by creating an application; this could be a game or a contest, with your branding coming across subtly through it.   What makes Facebook even more exciting is the way it allows you to target your communication sharply just to the customer segment you want to attract. It also provides analytics and page insights that give good feedback and measurement on the activity done.  The options provided by Facebook can be creatively explored and used judiciously for bringing about maximum benefits to any brand.   However, while doing all this, you need to be aware of the fact that customers have an equal say and have the ability to respond immediately to any of your actions with a thumbs up or a thumbs down. Availing the service of a social media consultant to work out a social media strategy may be required so that your efforts will not be in vain.  Get more information here for the best Facebook training available:  http://tinyurl.com/FaceBookGuruRevealedSecret

Sunday, 5 September 2010

Steps to Choosing A Clickbank Product To Promote

Steps to Choosing a ClickBank Product to Promote After you’ve decided to become an affiliate with ClickBank, it is time to choose your niche. There are a variety of factors that go into doing this. First and foremost, you need to be sure that the type of product you are going to promote is something that people will want to buy.  That probably sounds sort of silly and obvious! However, many people unfortunately promote the wrong products that just won’t sell because they are not in a hungry or desperate market.
Make sure that people are actively purchasing the thing you’re trying to promote. You can view this by looking at the ClickBank product’s gravity score. The higher the gravity, the more affiliates who are making sales with this product.  As you browse through the ClickBank marketplace, take a look at these gravity scores. Also take note of how much the affiliate receives. Break down some of the product names and do a little research into that certain niche. Are there products at Amazon that people are buying? Are there searches for this topic in the search engines? You can check the searches by googling Google keyword tool and entering in the niche the product is related to.
If there are searches, then it may be a good match for you to get into.  Many of the best selling products are in a market that is desperate to solve some kind of problem. Acne, relationship problems, and home improvement are commonly used as examples because they can be hot sellers. For example, the e-book The Magic of Making Up has been a hot seller in ClickBank for quite some time because it deals with a desperate situation. Men and women from all over the world are desperate to get back together with their ex at any cost! This book promises to help them do that (and it contains good information) so many people are willing to buy it.
If you focus on things you know are selling well, and go about it in the right way, you can definitely make some good money. However, choosing your niche isn’t something you want to take lightly. You need the best instruction in a step-by-step manner so you don’t waste your time and get discouraged. Nothing is worse than doing a lot of work on a campaign, only to continue to see zeros in your ClickBank earnings account! If you educate yourself a little bit more, you can start to turn this into some excellent money. http://clickbank.ultimatereviewsites.com